ART DIRECTION / PRODUCT / USER CENTERED DESIGN
Not all projects follow this timeline, but this is one of my more favorite ways to kick off a new project
Competitor Research & User Data
Let's see who we're up against! Learn from other's mistakes and create better bigger ideas.
Determining the hierarchy of the website or app helps determine the actual visual design of the product.
Creating quick sketches of what we think the basic structure will look like. Collaborating with product managers and developers on building a feasible product.
At this point, paper prototyping, or rapid prototypes can be created and used to determine how well the idea works in a small portion of the market.
Design + Development + UAT
Now that we're all on the page, lets create the final mocks! Afterwards it gets passed to developers, then back to design for final User Acceptance Testing