ART DIRECTION / PRODUCT & USER CENTERED DESIGN
Not all projects follow this timeline, but this is one of my more favorite ways to kick off a new project
Competitor Research & User Data
Let's see who we're up against! Study competitor accomplishments and mistakes; Investigate the target audience to create better, bigger ideas.
Determining the hierarchy of the product helps outline design implementation.
Creating quick sketches of what we think the basic structure will look like. Collaborating with product managers and developers to build a feasible product.
At this point, paper prototyping, or rapid prototypes can be created and used to refine the product.
Design + Development + UAT
Lets create the final mocks and spec sheets! Afterwards it gets passed to developers, then back to design for final User Acceptance Testing