ART DIRECTION / PRODUCT & USER CENTERED DESIGN

PROCESS

Not all projects follow this timeline, but this is one of my more favorite ways to kick off a new project

  • Competitor Research & User Data

    Let's see who we're up against! Study competitor accomplishments and mistakes; Investigate the target audience to create better, bigger ideas.

  • Information Architecture

    Determining the hierarchy of the product helps outline design implementation.

  • Wireframing

    Creating quick sketches of what we think the basic structure will look like. Collaborating with product managers and developers to build a feasible product.

  • User Testing

    At this point, paper prototyping, or rapid prototypes can be created and used to refine the product.

  • Design + Development + UAT

    Lets create the final mocks and spec sheets! Afterwards it gets passed to developers, then back to design for final User Acceptance Testing

PORTFOLIO

A curated collection of a few projects I’ve worked on over the years can be viewed in my design portfolio below.

FROM ANALOG TO DIGITAL: A MASTER OF SWITCHING GEARS, WITH A  MIND BUILT FOR ENHANCING USER EXPERIENCE.