Previously, Laura has both collaborated with, and managed creative projects. Experience also includes collaborating with editors, product managers, ad sales teams, working within a CMS, optimizing + testing different designs and environments for both search engines and usability, as well as creating designs that are well designed and user-friendly. Galbraith’s design work has a strong sense of color, design, and composition, which she credits to her illustration background. These drawing skills have always proven useful for planning and helping others envision the final design.
Specialties: hiring and managing illustrators & designers, editorial, advertising, digital, art direction, creative direction, graphic design, illustration, logo design, spot illustration, web design
Maryland Institute College of Art (MICA); Baltimore, MD
BFA in Illustration and Interactive Media
2002 – to Present: Designed / wired websites, apps, microsites, and other interactive concepts. Client list includes companies such as Merriam-Webster, Smithsonian Institute, New York Institute of Technology, and others. Currently teaching basic HTML and CSS at Mediabistro to editors and others interested in learning about the web.
SENIOR PRODUCT DESIGNER – iHeartMedia (New York, NY)
December 2014 – Present: Dedicated product designer for the web app.
WEB DESIGNER / UX DESIGNER – Discovery Communications (New York, NY)
December 2012 – August 2013: Sole designer UX specialist on team. Redesigned, wireframed and re-branded Discovery News, FW Thinking, and Stuff to Blow Your Mind. Created engaging templates that increased user interaction sitewide, and almost doubled the users’ amount of time spent on the site. Worked on the redesign, wireframing, and structure of the android and iOS Discovery News apps for both tablet and mobile.
SENIOR WEB DESIGNER – Bonnier Corporation (New York, NY)
July 2010 – June 2012: Part of the interdepartmental web team that dealt with a wide range of magazine brands such as Saveur, Parenting, Popular Science, Pop Photo, Field & Stream, Outdoor Life, and others. The duties of this team included art directing illustrators for integration into projects, creating iPhone and Android Apps, as well as designing/re-designing and maintaining the editorial site. Because of the digital nature of this work, often times I am working alongside a programmer to create the finished project. Worked with the sales team to create / envision sales strategies for sponsors which often included contests, quizzes, microsites, newsletters, interactive tools, as well as standard web advertisements.
GRAPHIC / WEB DESIGNER – Grandparents.com (New York, NY)
March 2008 – July 2010: Worked on various advertisements, product designs, and editorial pieces. Created occasional illustrations/collages for articles, as well as photographed crafts on set. Worked with HTML and Flash to create ads / interactive environments / microsites / e-mail campaigns. Using CMS to style and format raw text articles provided from editorial staff. Managing and hiring of freelance illustrators.
GRAPHIC DESIGNER – Checkolite Int. Inc. (Jersey City, NJ)
July 2007 – Jan 2008: Created various catalogue, packaging, website, and advertisement design for various products carried by the company. Used professional photography equipment to photograph and retouch products. Also created hand-made examples of packaging for prospective buyers.
OWNER / DESIGNER – CannibalPigeon.com (Baltimore, MD)
Aug. 2006 – Jan. 2008: Created and managed online community storefront (organized with a PHP-based CMS) and designed products for the store which included: prints, t-shirts, and accessories.
GRAPHIC DESIGNER – Soda Blu (New York, NY)
Sept. 2007 – Oct. 2008: Updated website; Created line sheets for the Spring 2008 line; Photographed / retouched clothing, helped create flat drawings of clothing line in Illustrator.
ILLUSTRATION STUDIO MANAGER – MICA (Baltimore, MD)
2006 – 2007: Organized and maintained student illustration studios, create notices / fliers, organize contracts, type / organize database.
DESIGN INTERNSHIP – MissionMedia (Baltimore, MD)
May – July 2005: Created designs for Planned Parenthood, M&T Bank, Urbanite Magazine, and others.